Ford: The Top Mainstream Brand for Initial Quality in 2026
No. 1 Mainstream Brand for Initial Quality in the J.D. Power 2026 U.S. Initial Quality Study
When you purchase a new Ford, you expect it to be ready for the job site, the school run, or the trail from day one. That’s the kind of confidence drivers in New Lisbon look for in a Ford truck, SUV, or performance model, and in 2026, an independent quality study puts real data behind it.
Ford ranks highest among mass-market brands in the J.D. Power 2026 U.S. Initial Quality Study (IQS). Its score of 152 problems per 100 vehicles (PP100) came in well below the industry average of 175 PP100, putting it just below luxury manufacturers like Genesis and Porsche. The study draws on data from thousands of owners and lessees of new 2026 model-year vehicles who report problems across 10 categories, including infotainment and powertrain, after 90 days of ownership. For Baraboo drivers, that means fewer surprises in those first few months of ownership.
Want to Learn More? Visit Rudig Jensen
Ready to see what a top-ranked Ford feels like from behind the wheel? Visit Rudig Jensen to compare models side by side and take a segment-leading F-150, Mustang, or Super Duty out for a test drive. Whether you’re visiting from Viroqua or right here in town, our team is ready to help you find the Ford that fits the way you drive. Browse our new Ford inventory anytime, or contact our New Lisbon team to get started.
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